The Drift Assessment

What the ocean is taking from you.

Every business has a version of itself it was supposed to become. The one in the pitch deck. The one you described at the dinner that started the whole thing.

Then the business starts operating. And slowly, quietly, a second version takes over. The one that has to clear compliance. The one that waters down the good idea to protect the margin. The one where the best people spend half their week on work that doesn't require them.

This isn't about where your business is failing. It's about the distance between those two versions, and how much of it is drift you didn't choose.

Four questions · About four minutes · No score, a read.

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